Red Bull: BC One

Client:
Red Bull

DCG teamed up with Red Bull to create an interactive invitation to their annual BC ONE event – the world’s largest breakdancing competition.

We created serious pre-event buzz by developing a custom-made VIP invite and informational package about the event.

The invite included a custom-molded breakdancing shoe that doubled as a dynamic and updatable USB drive and housed in a mini shoe box.  Also inside the box, recipients found branded “fat laces” and a mini comic book that gave details about the event in an editorial fashion.